2, Bud Light and Coors Light leap-frogging over Budweiser and Miller Lite, which were previously No. When Anheuser-Busch announced its first-quarter results to industry members in 2019, it brought another win to light: Michelob Ultra became the third-largest beer brand in the U.S. By July 2019, “the brand in on $1 billion in sales,” Brewbound reports. Michelob Ultra dollar sales increased 15.5 percent in the same period. As A-B market share declines, Michelob Ultra market share grows.Īccording to market research firm IRI, dollar sales of Mich Ultra siblings Budweiser and Bud Light both declined during the first four months of 2019 (4.4 percent and 4.8 percent, respectively). Anheuser-Busch (A-B) introduced Michelob Ultra in 2002, and it’s sold like marketing magic ever since.
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